Welcome!

Welcome to the Online Press Kit for
Christy Strauch

Many people have nurtured the dream of creating their own businesses; but are daunted by where to start.

There is a perception out there that you’re either born with a head for business – or you’re not. A misunderstanding that the business side of business is boring at best, and will rob you of your creativity and even your morals, at worst. But small business coach and author Christy Strauch says that these are the exact attitudes that keep people who are passionate about their work from making a real living at it.

The founder of Clarity To Business, Christy has worked with over 300 small business owners, from artists to real estate agents, helping them to both do what they are passionate about – and to make a profit. “I work with people who have a great passion for their work, but can’t seem to make the business side of things work as well as they want and need them to,” says Strauch. “No one is ‘too creative’ to make money doing the work they love.”

In her new book Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business, Strauch takes the reader step-by-step through the process of:

• Understanding their purpose in having a business
• Finding the perfect clients
• Marketing and selling to those clients
• Understanding income and expense numbers
• Comprehending what it takes to create a profitable business

Over the past twenty years, Strauch has had a prestigious career. She won several regional managers awards during her tenure with IBM, has been honored by the Arizona Small Business Association, received the advanced Toastmasters Silver designation and earned her Certified Professional Co-Active Coaching (CPCC) certificate from the Coach Training Institute, as well as her Associate Certified Coach (ACC) certificate from the International Coach Federation. Considered an expert in small business, Christy has been interviewed by The Los Angeles Times and The Scottsdale Daily Progress, among others.

Visit the Clarity To Business Web site at: http://www.claritytobusiness.com/

For media questions or to arrange interviews, contact Karen Leland at Sterling Marketing Group. kleland@scgtraining.com, 415-260-4615